& OTHER STORIES — MADRID OPENING
Event Production — Madrid, Spain
AREA Comunicación Global commissioned U LA LA to design the opening celebration for & Other Stories' Madrid store, in a restored 1920s theatre building across three floors. U LA LA designed the event and proposed the creative, working with AREA as client, while the venue, store and timing were provided by the client.
The creative proposal covered the window display, music, catering and the flow of the event, all shaped around the brand's identity.
Production Facts
- Client: AREA Comunicación Global, for & Other Stories
- Location: Madrid, Spain
- Venue: Restored theatre building, three floors
- Production: U LA LA, as creative and event partner to AREA
Production Scope
- Creative concept and proposal
- Window display concept
- Music and catering direction
- Event timing and flow