FURLA — MADRID FLAGSHIP LAUNCH
Event Production — Madrid, Spain
Furla needed a launch to match the opening of its first boutique in Spain. U LA LA built the evening around the Furla feeling and its signature centrepiece bag, bringing spring into the decor and palette so the whole night carried the season and colour of the collection.
Guests visited the new store first, then moved to a 500-guest press launch and party in the garden of the Italian Embassy in Madrid, with bespoke mirrored installations, catering by Samantha de España and a DJ set by Brianda Fitz.
Production Facts
- Client: Furla
- Location: Madrid, Spain
- Venue: Italian Embassy garden, Madrid
- Guests: 500
- Catering: Samantha de España
- DJ: Brianda Fitz
- Production: U LA LA
- Deliverables: Full event concept, design and production
Production Scope
- Full event concept and production management
- Bespoke mirrored installation design and build
- Venue coordination and dressing
- Catering management
- Entertainment and DJ coordination
- Guest logistics and on-site management