VALUE RETAIL — HEAD OVER HEELS POP-UP STORES
Pop-up Retail — Las Rozas Village and La Roca Village, Spain
For Value Retail's Chic Outlet Shopping programme, U LA LA organised the Head Over Heels pop-up stores, two Spanish stores for milliners and shoe designers, opened as part of a programme across nine European outlet villages. The aim was press coverage and footfall for both centres.
U LA LA developed the concept and design, including interior design, decor and the retail elements, then hired the staff and ran both stores day to day. The monochrome, gallery-style design let the products stand out.
Production Facts
- Client: Value Retail, for the Chic Outlet Shopping programme
- Locations: Las Rozas Village, Madrid, and La Roca Village, Barcelona
- Programme: Head Over Heels, with Stephen Jones as ambassador and mentor
- Production: U LA LA, opening and management
Production Scope
- Pop-up concept and design
- Interior design and decor
- Retail elements and fit-out
- Staff recruitment
- Day-to-day store management