CHIVAS BROTHERS — THE SECRET SPEYSIDE
Event Production — London, UK
U LA LA served as lead production company for the global launch of Chivas Brothers' Secret Speyside collection, a range of rare single malts from hidden and vanished distilleries across Scotland's Speyside region. The launch was created with creative strategist Vadim Grigorian, whose initial concept we developed into a fully immersive experience at Printers, London.
Every element was produced from concept through execution, including graphic design, bespoke invitations, venue decor, catering, performance artists, commissioned poetry, gifting, custom presentation boxes and sampling kits. Live poetry readings told the stories of the hidden distilleries, and all physical touchpoints were designed around the terroir of each region.
Production Facts
- Client: Chivas Brothers
- Collection: Secret Speyside
- Creative strategist: Vadim Grigorian
- Host: Alex Robertson, Head of Heritage & Education, Chivas Brothers
- Production: U LA LA (lead)
- Location: London, UK
- Deliverables: Full event production, global PR and B2B launch
Production Scope
- Full event concept and production management
- Venue sourcing and décor
- Graphic design and print
- Bespoke invitations, gifting and sampling kits
- Performance artist and poet curation
- Catering coordination
- On-site event management