NIKE — LEGACY DROP-IN EVENT
Experiential, Digital & Retail — London, UK
Working with the Nike creative team, U LA LA created a secret drop-in event for the Air Force 1 London legacy campaign, revealed to guests only the evening before. The event took over three floors of an urban venue, with a rooftop show piece featuring a live shoot and a guest list of 150 Nike Plus members.
The night generated user-generated content that was added to the campaign and used in store and in digital advertising around London.
U LA LA also produced complementary Nike Air Force 1 advertising campaigns in London featuring AJ Tracey, Little Simz, Leah Williamson and Jadon Sancho, commissioned separately from the drop-in event.
Production Facts
- Client: Nike
- Campaign: Air Force 1 London legacy
- Location: London, UK
- Guests: 150 Nike Plus members
- Production: U LA LA, working with the Nike creative team and Nike's PR agency
Production Scope
- Event concept and creative development
- Venue design across three floors
- Rooftop show piece and live shoot
- Guest experience and on-site delivery
- Content capture for campaign use