M&C Saatchi organised this press launch with a little help from the U LA LA team.
2014 FIFA World Cup star Neymar Jr. & his freestyle team take on Gymkhana king Ken Block in his rally car powered by Castrol's strongest oil, Castrol EDGE boosted with TITANIUM FST™.
Brief: Press launch for "Castrol Rankings", the first soccer players ranking, launched for world media.
Keywords #Press conference #Castrol Rankings System #2010 World Cup #Cristiano Ronaldo
#150 Journalists from 19 countries #Global coverage #Coproduction #M&C Saatchi
co-production M&C Saatchi