online content
Castrol Edge #Ronaldolive
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Ronaldo Live Challenge Shoot / Press / Special Event
Brief: Create an event to launch "Castrol Rankings", the first soccer players ranking,
for world media.
Keywords: #Press conference #Castrol Rankings System #2010 World Cup #Cristiano Ronaldo #150 Journalists from 19 countries #Global coverage #Coproduction #M&C Saatchi
Lead Company M&C Saatchi
Brief: Create an event to launch "Castrol Rankings", the first soccer players ranking,
for world media.
Keywords: #Press conference #Castrol Rankings System #2010 World Cup #Cristiano Ronaldo #150 Journalists from 19 countries #Global coverage #Coproduction #M&C Saatchi
Lead Company M&C Saatchi
